You are currently viewing Email Marketing Software

Email Marketing Software

Below is list of Email Marketing Software you can choose from with the area of strength of each service provider:

  1. ActiveCampaign – best for small businesses & enterprise
  2. Get Response – Affordable and effective with 30-day free trial
  3. Benchmark – best for agencies
  4. Sendinblue – best for transactional emails
  5. Moosend – best for small-medium eCommerce businesses
  6. Omnisend – best for medium-large eCommerce businesses
  7. Autopilot – best for marketing automation
  8. SendPulse – best for B2B service companies
  9. MailerLite – best for personal projects
  10. EmailOctopus – best for developers (uses AWS)

1. ActiveCampaign

ActiveCampaign is one of the best perhaps the most well-known email marketing tool with more than 130,000 independent business clients. It is best for small businesses & enterprises. 

ActiveCampaign offers a collection of customer experience automation (CXA) instruments – from SMS & email marketing to site messaging and CRM functionality. 

What are ActiveCampaign’s Key Features?

  • 125+ Email templates
  • 500+ Automation recipes
  • 800+ Integrations
  • Landing pages
  • SMS messaging
  • Custom reporting
  • Web personalisation
  • CRM
  • Split actions and A/B Testing
  • Predictive content
  • Predictive sending
  • Goal tracking and attribution

For the vast majority of small businesses looking for a great email marketing tool that’s easy to use and affordable, ActiveCampaign is likely the best balance of power, affordability and ease of use.

Pricing. How many contacts do you have?


Billed Yearly

2. GetResponse 

GetResponse is a total email marketing provider that is established to help organizations increment deals and subscribers’ commitment with far-reaching marketing efforts.


Marketing Automation – automation of GetResponse marketing features allows clients to create adaptable work processes dependent on client ventures. Activity-based autoresponders take into consideration the formation of messages that are set off by important beneficiary activities – with customized coordinated reactions. Moreover, GetResponse gives clients progressed segmentation means that enable them to separate their contacts into subgroups and tailor messages appropriately. 

Landing Page Builder – GetResponse has an easy landing page developer that permits clients to make 100% responsive landing pages and web structures. Business marketers can create website pages for deals, webinars, thank you page, about-me, and downloads in only a couple of minutes. Besides, GetResponse allows clients to test, break down and upgrade their pages to expand transformation rates. 

Extensive Reporting – GetReponse has hearty detailing abilities. A couple of straightforward reports show up in the dashboard, offering a concise outline of campaign achievement through crude numbers and pie-graph. The Email Analytics segment gives further detail, with line and structured presentations for clicks, withdraws, opens, grumblings and skips. Furthermore, for each report, clients can see which supporters inside their email list played out some random activity. 

Webinar Integration – The GetResponse online course stage consistently coordinates with GetResponse email marketing, permitting clients to have item declarations, demos, and instructional meetings. Highlights incorporate introduction sharing, talk control, surveys, work area sharing, participant the board and VoIP capacities. Also, GetResponse allows clients to choose whether their online class will be secret phrase secured or open to everybody.

Pricing: The pricing starts from $15 per month for 1,000 subscribers list, this is what you pay after the expiration of the 30 days free trial. It can be canceled before the 30 days expires. The bigger the subscribers list, the more you pay.


Email Marketing

3. Benchmark – best for agencies

Benchmark is a simple to-utilize, full-included email promoting programming. Its primary highlights incorporate a natural email manufacturer, progressed computerization missions, and instruments like studies, surveys, and pick in pop-ups to develop your rundown



250 emails/mo.Basic Email MarketingLite Marketing Automation
Simple Lead Generation
Basic Reporting
Email Whitelabeling
Dedicated IP
Basic Support

Pro $13 /mo

Unlimited emails/mo.

Advanced Email MarketingPro Marketing AutomationAdvanced Lead GenerationAdvanced ReportingEmail WhitelabelingDedicated IPPremium Support

Ent — /mo

Unlimited emails/mo.

Advanced Email MarketingPro Marketing Automation

Advanced Lead GenerationAdvancedReportingEmail WhitelabelingDedicated IPPriority Support

4.  Sendinblue – best for transactional emails

Sendinblue is a simple email showcasing administration with a free arrangement that permits limitless contacts, and 300 email mails send each day. In case you’re not kidding about developing your rundown, you can utilize their Lite plan what begins at $25/month and permits up to 40,000 sends each month and no day-by-day sending limit. Their free stage is completely based on usability. Its straightforwardness permits you to effectively make clean-looking formats, robotized welcome messages, and site pick-in structures. They likewise offer live visits and CRM in their free plan, which incorporates one automation work process for up to 2,000 contacts.

5.  Moosend – This is one of the best email marketing for small-medium eCommerce businesses especially if you are looking for a cheap email marketing that will perform excellently well. 

Some other key Moosend highlights include: 

Landing Page Builder: Create a good landing pages becomes easy when you use moosend email marketing.. 

Automation Workflows: These formats let you customize your messages and support client associations easily. 

Custom Opt-In Forms: You can plan and make custom structures to allow visitors to opt in  and subscribe to your email list. 

Segmentation: separating your email list according to the categories desired is the tip of the iceberg when you use Moosend. 

Reporting Tools: Their analytic devices gives you a holistic view on how your email campaign is performing. 

Client Support: Each paid plan gives telephone support. The Enterprise plan avail you an account Manager that give a robust support  towards success of your campaign through email, telephone, and live chat. They likewise have video instructional clips and a  verse information base to respond to your inquiries.

6. Omnisend – best for medium-large eCommerce businesses

Make on-brand, shoppable messages in a matter of moments. Omnisend’s library of formats makes it simple to make proficient, staggering messages with no coding. You can undoubtedly alter the messages to accommodate your image, add items, dynamic rebate codes and save them as presets for your next crusades.

7. AUTOPILOT:  The Autopilot Email Marketing is also one of the best email marketing outside there. They

Makes pop-ups to convert individuals who visit your store into subscribers. 

Put together the entirety of your client information into a solitary spot and show you the crowds you should target. 

Arrange every one of the campaigns you need to develop your stores like a deserted truck, new client welcome, birthday coupons, and program relinquishment. 

Take your image and configuration email formats that are ready to send. So you can send customized messages all the more regularly. 

Show you how much income your campaign can generate and every one of the significant measurements you ought to track to settle on better choices.



Everything you need to start growing from day 1.




Accelerate your growth with a marketing solution.




Grow your sales with superior email marketing.



Advanced featues for fast growing businesses.


8.  SENDPULSE: SendPulse is a generally new free email supplier established in 2015 for certain magnificent ongoing reviews. Their free mail plan is really liberal and permits an email rundown of up to 2,500 endorsers and up to 15,000 messages each month. 

In the event that you need to move up to an exceptional arrangement and eliminate the cutoff points, plans start at $9.85/month ($7.88/month whenever charged yearly). They likewise have a pay-more only as costs arise plan with 10,000 messages for $32 ($0.0032 per email). 

Albeit the free arrangement offers high cutoff points on email sends, a few clients have encountered more slow execution and restricted layout alternatives. In any case, progressed highlights like SMS work processes and pop-up messages to numerous gadgets compensate for any exhibition issues.

9.  MAILERLITE: MailerLite gives all the most recent email advertising highlights intended to assist you with developing subscribers and assemble further connections. Sign up a free plan to take a step at everything including drag and drop design and automation highlights.

Subscribers Emails / month
Monthly cost
1  1,000 12,000
1  1,000 Unlimited
1,001  2,500 Unlimited
2,501  5,000 Unlimited
5,001  10,000 Unlimited

10.   EmailOctopus: EmailOctopus offers all the essential features needed in email marketing. It is easy to use and with a great value for money just as noted by Camilla Westergaard.  The plans are:



Up to 2,500 subscribers and 10,000 emails per month

  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Basic support

Get started for free 


Per month 



* Pricing that scales with your business

*Full control over your email design

* Reports available forever

* Cancel any time 

Sign  up

In Conclusion, Email Marketing Software are powerful tools that makes your campaign easy, fast and able to deliver to thousand of subscribers automatically. However, ensure you review the listed service providers and see the ones that suit your purpose. If you should ask me for an advice, I will say you should go for ActiveCampaign, Getresponse or Moosend. Success!



Timothy Adaramola is currently the CEO of SM Digital World and SM HRM Solutions ( He is an Associate of the Chartered Institute of Personnel Management, a Digital Marketer, Content Writer, Blogger, and a Web Developer.

Leave a Reply